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Flash and Dazzle Part 1: The Chapter About Daz (Well, I Guess They All Are)

Part 1 of a 6 part serial from Lou Aronica and The Story Plant. —I never was the kind of guy who was big on outward expressions of emotion. When you grow up in Ice Land (which in this case is a...

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Flash and Dazzle Part 2: The Chapter About Trying to get Daz to the Office...

Part 2 of a 6 part serial from Lou Aronica and The Story Plant. —It wouldn’t be fair to call Daz a slug. After all, he had been a third team all-conference striker in college, and he was still slim...

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Flash and Dazzle Part 3: The Chapter About Imagination-Starved Clients and...

 Part 3 of a 6 part serial from Lou Aronica and The Story Plant. —The Creative Shop is a smallish agency (our president, Ron Isaacs, likes to call it “the biggest of the small agencies”) that treats...

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Flash and Dazzle Part 4: The Chapter About Fools and Foolishness

Part 4 of a 6 part serial from Lou Aronica and The Story Plant.—At The Creative Shop, April Fool’s Day is right up there with Christmas. Everyone gets into the act. The receptionist routes calls to...

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Flash and Dazzle Part 5: The Chapter About
 Expensive Things and 
Things That...

Part 5 of a 6 part serial from Lou Aronica and The Story Plant. DB is a study in contradictions. It’s elegant and casual. Its menu sports the familiar in unfamiliar ways. And these menu items – many...

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Flash and Dazzle Part 6: The Chapter About Intimations of Brilliance

The last of our 6 part serial from Lou Aronica and The Story Plant. —–The day after my lunch with Noel Keane, Daz and I held our first late-nighter on the Korean car campaign. We still had two weeks...

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