Flash and Dazzle Part 1: The Chapter About Daz (Well, I Guess They All Are)
Part 1 of a 6 part serial from Lou Aronica and The Story Plant. —I never was the kind of guy who was big on outward expressions of emotion. When you grow up in Ice Land (which in this case is a...
View ArticleFlash and Dazzle Part 2: The Chapter About Trying to get Daz to the Office...
Part 2 of a 6 part serial from Lou Aronica and The Story Plant. —It wouldn’t be fair to call Daz a slug. After all, he had been a third team all-conference striker in college, and he was still slim...
View ArticleFlash and Dazzle Part 3: The Chapter About Imagination-Starved Clients and...
Part 3 of a 6 part serial from Lou Aronica and The Story Plant. —The Creative Shop is a smallish agency (our president, Ron Isaacs, likes to call it “the biggest of the small agencies”) that treats...
View ArticleFlash and Dazzle Part 4: The Chapter About Fools and Foolishness
Part 4 of a 6 part serial from Lou Aronica and The Story Plant.—At The Creative Shop, April Fool’s Day is right up there with Christmas. Everyone gets into the act. The receptionist routes calls to...
View ArticleFlash and Dazzle Part 5: The Chapter About Expensive Things and Things That...
Part 5 of a 6 part serial from Lou Aronica and The Story Plant. DB is a study in contradictions. It’s elegant and casual. Its menu sports the familiar in unfamiliar ways. And these menu items – many...
View ArticleFlash and Dazzle Part 6: The Chapter About Intimations of Brilliance
The last of our 6 part serial from Lou Aronica and The Story Plant. —–The day after my lunch with Noel Keane, Daz and I held our first late-nighter on the Korean car campaign. We still had two weeks...
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